Trevada Music officially began in 1984, but its real beginning was some time before that. When working as an engineer with the world leaders in compressed air technology, Holman Engineering, Leonard Adams, now managing director of Trevada Music, saw the potential and need for a music shop based in Camborne. As a brass band player and conductor, he saw a great deal of trade going out of Cornwall, when the local bands needed to buy new instruments and accessories. Trevada Music was started as a reaction to this, and became a music shop where local bands could buy their instruments and accessories, and somewhere they could take their instruments for maintenance, advice, or repair. Taking voluntary redundancy from Holman's, Leonard started the business.
The origins of the name of Trevada Music, has led to some speculation, the most popular rumour being started by rival shops, who believed, erroneously, that the owners were a couple called Trevor and Ada. The real origin of the name is a combination of two surnames; Adams, and Trevena, which is Leonard's wife Karen's maiden name.
At the start Trevada Music was known as Trevada Band Supplies, and was based in a first floor room in Trelowarren Street, Camborne. Instruments were repaired and sold, in the initial stages by Leonard himself. As time progressed and the word got around that a new music shop was starting out, employees and larger premises were needed, which were found opposite in a ground floor shop.
The 1980s were a period of financial turmoil. According to British industry, times were tough and new businesses were likely to go to the wall. For six years no drawings were made from Trevada Music at all, any money that was made was spent on and in the company. After six years the "boom or bust" 1980s had changed into the 1990s, bringing in a new era of business opportunity.
Over thirty years on, and what started out as a one man operation in a small upstairs room repairing tubas, is now trading as a limited company, employing musicians in its two shops in Camborne and Cross Hands, Carmarthenshire, and undertaking business throughout the world. Trevada Music was started as a response to buying needs of a specific market, namely the Cornish Brass Band movement. It very swiftly changed to become a general music shop, something, which many shops around the country have only recently realised is worthwhile and attractive. A major area for Trevada Music is music in schools. The availability of instruments for children to start playing, and to learn and enjoy the world of music is an issue of great importance.
What the customer gets from Trevada Music.
Trevada Music has always aimed to make the music shop a place for all the family, from the youngest child starting out in the musical world, to the retired person seeking to re-establish his or her musical life. This attitude extends also to the type of musician who might come through the door, catering for the beginner to the seasoned professional. Our customer care remains the same whoever the client.
The most important thing about any shop, but in particular Trevada Music, is the staff. Members of staff are the link between the customer and the product. Trevada Music takes great care in who it employs, as suitability for the job is an essential prerequisite. All members of staff are experienced musicians, whose backgrounds cover many types and styles of music. Another essential for efficient retail is communication. The role of the staff is to provide information to enable the client to make an informed and comfortable decision.
All staff that work at Trevada Music undergo extensive training from our major suppliers to ensure maximum product knowledge, which is then transferred to the customer. In addition to this, we attend all the major music shows and festivals across the globe, such as the NAMM show in Los Angeles, and the Frankfurt Music Fair. This enables the staff to pass on the most up to date information to the customer, as well as keeping abreast of new products and technological developments.
Trevada Music's Premises.
Trevada Music's premises in Camborne boasts separate departments for Brass, Woodwind, Percussion, String instruments, Keyboards, Pianos and sheet music. We also offer rehearsal and practice rooms, for customers to try out and test instruments in privacy. Most types of instrument sold have demonstration versions available, which enable the customer to try before they commit themselves.
In 1988 a Music Shop - "Amman Music" in Ammanford - was taken over from Eifion Rodgers and fitted out in Trevada Music's inimitable style. It offered the same selection of instruments, along with the same high standard of customer care and our Welsh-speaking staff show commitment to serving the needs of the local community. November 2010 saw a further expansion as the shop in Ammanford moved to a new shop in Cross Hands. This has been fitted out by a local company and offers a wider choice, better displays along with parking.
You may have noticed Trevada Music travelling around the country, not only delivering instruments, but attending many shows and exhibitions. These include The Royal Cornwall Show, The Royal Welsh Show, Pembroke Show and many brass band and school events.
An awareness that starting out in the musical world can often be a costly experience has led to the development of a selection of payment schemes to ease what can potentially be quite a shock to the system! One of the most popular methods is a Trial Hire Scheme, which enables the customer to hire an instrument for up to four months, after paying only a small percentage of the retail price. An advantage of this particular scheme is that once the initial hire period has ended, the customer has a number of options available.
Trevada Music's commitment to customer satisfaction does not stop when the instrument leaves the premises. Aware that accidents happen, we offer not only a repair facility but where possible, the use of a loan instrument to enable the musician to continue playing.
An extremely rigorous quality control system is in operation that essentially means that all instruments are checked and tested prior to being sold. Couple to this the amount of product knowledge and training which the members of staff have, and the net result is that the customer can buy with complete confidence.
It is not only the customer that Trevada Music cares about. We are a member of the Music Industries Association (MIA), and take our responsibility as a member very seriously.
What the future holds for Trevada Music.
To put it simply, who knows? Whilst this may sound flippant, as though we have no plans or ambitions, this couldn't be further from the truth. Our attention to detail, as well as knowledge, customer care and reliability will remain as paramount as it always has been, no matter how far we develop and grow.
Investor In People
TREVADA MUSIC IS RECOGONISED AS AN INVESTOR IN PEOPLE
A music shop providing specialist advice to help people make the most of their musical endeavours are celebrating after being recognised as an Investor in People.
Trevada Music has invested in staff development to raise expectations throughout the organisation, providing its small but enthusiastic team with the skills, training and support needed to help the business enjoy a record year.
This commitment has enabled the Camborne and Ammanford based business to build an excellent reputation for its quality service and customer care, enabling Trevada Music to increase its annual turnover and maintain its market position as one of the most knowledgeable music centres in the South West and Wales.
Trevada Music was supported through the Investors in People process by Business Link for Devon and Cornwall and achieved the Standard after its first assessment , a real testament to the many good practices already in place.
We are delighted to be recognised as an Investor in People, said managing director Leonard Adams. The Investors in People programme, without question, has made us a more efficient business by creating a framework which has made us a stronger team. It's absolutely essential that staff have the skills and knowledge they need for the job. Our customers are discerning and if we don't have the knowledge, we won't have those customers. It's as simple as that.
Trevada Music is a traditional music shop, which sells a wide variety of instruments, including brass, woodwind, percussion, string, keyboards, pianos and amplification. It also supplies sheet music and CDs to help people pursue their passions for music, all of which can be purchased from either its 9 Chapel Street, Camborne, or 18 Wind Street, Ammanford or through its website at:- www.trevadamusic.co.uk
In addition to its core business, Trevada works closely with schools and other organisations, also offers music tuition in its rehearsal rooms and provides a full repair and maintenance programme, as well as a delivery service.
A member of the Music Industries Association, Trevada Music employs a total of seven people, which includes the staff at its sister shop in Ammanford, South Wales.
Because of the specialised nature of its work, Trevada staff are expected to be experts in the field. As a result, Trevada has developed a comprehensive business plan, which helps it to identify training and development needs within the business. This, in turn, has led to numerous training opportunities, including on-the-job training and mentoring as well as product-based training and NVQs. Staff also attend a number of conferences, including the British Music Fair, which help them to identify new products and technologies. Managers have also attended Business Link workshops to help them develop and excel in their roles.
The benefits of staff training and development have been measured in a number of ways, including increased turnover and profits. Equally important, however, Trevada has created an infectious working environment where staff members truly believe that they are all part of the same team.
In recommending Trevada Music for recognition as an Investor in People, Assessor Joanne Brady said: The managing director was very clear that the most important thing about Trevada Music is the staff. They are carefully selected and all are experienced musicians; as such they are knowledgeable, enthusiastic and motivated about the business and the products. Without exception, people described a close-knit team that works well together and supports one another. They also described a very open organisation, where they are involved in decision-making, and actively encouraged to be proactive and develop the business
In Devon and Cornwall, Investors in People for all organisations is supported by Business Link for Devon and Cornwall which can be contacted on 0845 6009966.
FOR FURTHER INFORMATION ON:
Investors in People please contact Triscia Sawyer on 0845 6009966.
Trevada Music please contact Leonard Adams on 01209 714353.
NOTES TO EDITORS:
Investors in People is the national quality Standard awarded to organisations which enhance their performance through their people.
Over the past 12 years independent research has consistently shown that the standard helps businesses and organisations improve earnings, productivity and profitability.
Business Link for Devon and Cornwall delivers both the Investors in People standard and the national Business Link service to the region under contract from Investors in People UK Ltd and the South West Regional Development Agency respectively. The Standard is awarded by Investors in People UK Ltd through Quality South West Ltd, the approved body for the South West region.
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